“We are excited to have Allison join our rapidly growing team at Ranch Rider Spirits,” said Ranch Rider Spirits CEO, John Scarborough. “I am proud to get this opportunity to help drive such a progressive, well-balanced brand in an industry I love.” “Ranch Rider felt like the right fit both professionally and personally and embraces the active, fun and creative lifestyle that Austin, TX truly has a stamp on,” claims Wetsel.
She will set the vision for Ranch Rider’s retail strategy and approach to on-premise sales. Ranch Rider Spirits is currently available in 14 states throughout the southern United States, and Wetsel will be tasked with training, hiring the team, and building the distributor partnerships to expand the brand nationally. “Thanks to the vision of founders, Brian Murphy and Quentin Cantu, I am able to embrace these values and am proud to be a part of an employee owned and operated company.” “In my life and career, I’ve always sought belonging to a tribe that was people-first, true to themselves, embraced diversity and was unafraid. This is what drew me to Ranch Rider Spirits, as they are the entire package,” said Wetsel. Wetsel is also a proud member of Women of the Vine & Spirits. from Cornell University, A WSET Level III Advanced Certificate and is a certified specialist of wine. Wetsel has over 25 years in the wine and spirits industry and has spent a majority of her tenure overseeing domestic and international sales teams for The Family Coppola Wines, Great Women Spirits and Mammarella Foods. Wetsel is joining the rapidly growing Ranch Rider Spirits leadership team from The Family Coppola where she served as President of Global Wholesale Sales and Operations. AUSTIN, Texas - Ranch Rider Spirits Co, Texas’ number one premium spirit-based seltzer, has hired Allison Wetsel as Executive Vice President of Sales.
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